Increase in leads generated through social media

Increase in organic reach on Instagram

increase in "Submit Application" conversions  

Originally founded as an in-person study abroad program relying on word-of-mouth referrals, Canterbury had to expand its reach. It began offering both online courses and in-person opportunities in Madrid, Spain but struggled to connect with its UK and US audience.

Canterbury International Academy needed to enhance its social media presence to reach more potential customers, particularly on Instagram and Facebook.

I advised Canterbury International Academy to leverage organic Meta tools, including features on Facebook and Instagram, to connect with individuals interested in study abroad programs, aiming to generate organic leads. These leads were subsequently contacted by the academy's team to provide comprehensive information about their courses, application processes, and schedules.

To enhance its organic lead generation, we focused on optimizing its content and engagement strategies on Meta platforms, employing tools and techniques that aligned with organic search principles. This approach was chosen to increase the academy's visibility and appeal to potential students without relying on paid advertising methods.

The academy's strategy included creating engaging, educational content on Facebook and Instagram, targeting individuals aged 20–55 in the UK and US with interests in international education, language learning, and cultural experiences. We employed various organic Meta tools to optimize their posts and interactions, enhancing their reach and engagement with the target audience. The effectiveness of these organic strategies was monitored through analytics and engagement metrics, assessing the impact of their content and community engagement efforts in generating interest and inquiries about their study abroad programs.

Canterbury International Academy implemented a new social media strategy on Facebook and Instagram, and the results were remarkable. In the period between our campaign launch and its conclusion, we observed:

• A 55% increase in leads generated through their social media channels, demonstrating the effectiveness of our enhanced content and engagement strategies.

• An 85% increase in organic reach, indicating that the content was not only engaging more people but also resonating more effectively with our target audience.
• A 35% increase in "submit application" conversions, a clear sign that the social media efforts were successfully driving potential students to consider enrolling in our programs.

These results underscore the impact of my strategic social media initiatives, highlighting the significant benefits of targeted and compelling content in expanding our online presence and attracting prospective students.

"Working with Penny to revamp Canterbury International Academy's Instagram was a great experience. Penny really turned our social media around, making it look good and attracting more followers and interaction. Her simple yet effective approach was exactly what we needed. Highly recommend them for anyone looking to boost their social media presence!"

- Richard 

★★★★★