Monthly follower growth achieved

Increase in YouTube channel Views 

Achieved Views on Tiktok, with content strategy   

Originally founded as a cannabis advocacy group, "Jailed for Weed" sought to expand its influence. The organization began offering educational content and legal support services but faced challenges in connecting with its audience in North America.

"Jailed for Weed" aimed to engage more potential supporters and clients, with a targeted focus on leveraging Facebook and Instagram, and enhancing conversions to their YouTube channel.

This page served as the central hub for information, engagement, and lead capture. It was instrumental in directing online traffic and establishing a solid foundation for my digital marketing efforts.

We recognized the untapped potential of TikTok in reaching a younger, socially conscious audience. This platform became a crucial part of our outreach strategy, allowing us to engage with a broader and more diverse demographic.

Our content strategy was twofold:

Short-Form Video Editing: We produced a series of weekly short-form videos, delivering the latest cannabis news and insights. This content was designed to be informative, engaging, and shareable, enhancing our presence on social media.

Innovative Use of Recorded Prisoner Calls: Transforming recorded prisoner calls into short-form videos provided a unique and powerful perspective on the human impact of cannabis laws. This content resonated deeply with our audience, fostering emotional connections and sparking conversations around cannabis advocacy.

My strategic approach in expanding "Jailed for Weed's" online presence led to remarkable achievements. We not only enhanced engagement but also significantly increased our audience base, marking a new era for their digital advocacy.

• The launch of a dedicated landing page dramatically boosted online engagement and lead generation, setting a new benchmark in our digital outreach.
• My strategy to use TikTok paid off impressively, with one video alone garnering over 500,000 views, 23.2K likes, and 4k comments demonstrating the platform's immense potential for audience engagement.
• Through innovative content strategies, including weekly news updates and compelling prisoner call videos, we saw a substantial increase in viewer engagement and consistent growth in our follower count across various social media platforms.

"Penny is incredible. I wish I would have found her a year ago- would have saved me so much time and money and headaches. Penny is organized and her communication is stellar. She is also very creative and can take charge and really deliver exactly what you need. I can not recommend her enough. She is absolutely fabulous!!!!"

- Karly C. (UpWork Verified) 

★★★★★