Increase in follower count, establishing a dedicated community

Achieved influencer milestone with brand partnership

Increase in engagement rates, indicating a growing influence

Initially a freelance yoga instructor in San Francisco, Anjinette set out to transform her personal brand into a recognized micro-influencer in the yoga and wellness community. Despite her skills and passion, she faced the challenge of a minimal online presence and a lack of a distinct personal brand identity.

Anjinette's objective was to craft a compelling and authentic personal brand on Instagram.

I guided Anjinette to use Instagram's features and algorithms to her advantage, focusing on creating a personal brand that would engage and inspire the yoga and wellness community, and position her as a micro-influencer. This included developing a unique brand identity that resonated with her personal style and philosophy.

To achieve this influencer status, we focused on a content strategy that blended professional insights with personal stories, aligning with her evolving brand identity. This approach was specifically designed to increase her visibility and connect with an audience that shared her passion for yoga and wellness

The effectiveness of these strategies was demonstrated by her increased follower count, higher engagement rates, and successful collaborations with yoga brands.

Our strategy for Anjinette included crafting authentic and inspirational content on Instagram, targeting individuals passionate about yoga and wellness lifestyles. We utilized SEO optimization for her bio to increase searchability, strategic hashtag use, and engaging visual content to enhance her profile's visibility and influence.

Post-rebrand, Anjinette became perfectly poised for opportunities like brand ambassador programs. Her authentic representation of the yoga and wellness lifestyle made her an ideal figure for long-term collaborations with brands that resonated with her values and audience. 

One of the most significant milestones following her online rebranding was the invitation to be a teacher at a prestigious yoga retreat in Costa Rica. This opportunity was not just a professional achievement but also a testament to her growing influence and the trust she had cultivated among her followers and within the wider yoga community. While she hasn't ventured into sponsored posts yet, her enhanced profile and engagement rates make her a prime candidate for such opportunities in the future.

"She is professional, organized, and detailed oriented. She brings a refreshing approach and contagious energy to her work and colleagues. I ended up hiring her to help me brand my yoga business after seeing how valuable of an asset she is. She helped me think of my business in ways I felt blind to. I have since recommended her to several friends for their respective businesses and they all love her work. Highly recommend hiring her!"

- Anjinette B.

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